Food influencer Revant Himatsingka, popularly known as Food Pharmer, has called out Sunfeast for an advertisement that showcased Dark Fantasy Choco Fills as part of lunchbox ideas. The ad has depicted biscuits replacing vegetables in the tiffin, prompting Himatsingka to criticise the campaign on Instagram.
Himatsingka has written, “Dear Sunfeast, I have no problem with chocolate. I have a problem with chocolate being sold as an everyday tiffin item. Sunfeast’s ad, at first glance, suggests that parents should replace vegetables in their child’s lunchbox with Dark Fantasy Choco Fills. The only ‘vegetable’ in this product is hydrogenated vegetable oil. This product just has sugar, refined flour, palm oil, and more additives. If you take the ad down, I will even make an appreciation post. My fight is not against any company. My fight is for responsible advertising.”
Sunfeast has taken down the advertisement within 12 hours of the post. Following this, Himatsingka has shared a reel appreciating the brand’s decision while cautioning other companies to withdraw similar campaigns or face legal consequences. He has also reiterated his commitment to raising his voice against misleading marketing practices.
Himatsingka is not new to such interventions. He has earlier gone viral for reviewing the sugar content in Cadbury’s Bournvita, saying the company should change its tagline from ‘taiyari jeet ki’ to ‘taiyari diabetes ki.’ After initially sending him a legal notice, Cadbury has later reduced Bournvita’s added sugar content by 15 percent, a move Himatsingka has described as a “big win.”
“Big win! Probably the first time in history that an Instagram reel led to a food giant reducing its sugar content! 1 video resulted in a 15% reduction in sugar. Imagine if all Indians started reading food labels. Companies wouldn’t dare falsely market themselves,” he wrote on Instagram in December 2023 while announcing the change.
The influencer has also reviewed Tang, Maggi, and other packaged foods, consistently criticising what he calls “junk food marketed as healthy.” With over 3 million followers on Instagram, Himatsingka has positioned himself as a prominent voice for responsible advertising and healthier consumer choices.
