Jupiter has launched the #RoastYourCard campaign, along with the release of the new EDGE+ RuPay Credit Card in partnership with CSB Bank. Jupiter invited people to take a stand against outdated credit cards by literally destroying them. People across the country posted videos of themselves cutting, snapping, or burning their old cards, with the message, ‘enough is enough’.
At the heart of the campaign lies an insight that India’s credit card market is ripe for reinvention. Led by voices like RJ Naved Khan, Naman Kapoor, Krishangi Saikia, and Manish Kharage, it has amassed over 10 million views in under a week, the brand stated.
Roasts:
“#RoastYourCard reflects a growing frustration with outdated credit products that no longer meet the expectations of today’s savvy, digital-native customers. The EDGE+ card is our answer—a smarter, more rewarding credit experience for modern lifestyles,”Adityan Kayalakal, Head of Marketing, Jupiter Money.
