L&T Finance (LTF) has launched an AI-powered microsite under its ‘Aapke Business Ka Game Changer’ campaign, aimed at boosting visibility for SMEs and celebrating their entrepreneurial spirit. The microsite enables business owners to create customised business posters featuring their own tagline alongside cricketer Jasprit Bumrah.
The AI tool also gives users the option to share their posters across social media, and selected participants stand a chance to feature in the company’s upcoming Out-Of-Home (OOH) campaign.
The campaign is part of a wider digital and multimedia rollout across seven cities: Mumbai, Delhi, Bengaluru, Kolkata, Ahmedabad, Hyderabad, and Jaipur. The brand kicked off the campaign with a TVC starring Jasprit Bumrah, highlighting features like a fully digitised loan process, quick disbursal, and app-based withdrawal.
LTF is also spotlighting real customer stories as part of the initiative. These testimonials are live on its website and YouTube channel, crediting LTF’s business loans as key to their growth journeys.
“Our intuitive microsite showcases our dedication to empowering customers beyond just offering financial solutions. We are celebrating game changers in businesses by leveraging new-age AI tech as it allows them to craft their business tagline and generate a personalised business poster featuring Jasprit Bumrah,” said Kavita Jagtiani, Chief Marketing Officer, L&T Finance.
“It not only helps them significantly enhance their visibility but also prominently places their business in the spotlight, powered by our Business Loans,” she added.
