Spinny has released its ongoing ‘God Promise’ campaign featuring cricketer and strategic investor Sachin Tendulkar. The move marks a shift from a primarily digital and television presence to widespread transit and outdoor advertising.
The campaign now appears on cabs, buses, and billboards in metros such as Delhi, Mumbai, Bengaluru, Chennai, and Pune. In Delhi, the brand is visible through branded taxis and large-format hoardings. Mumbai’s double-decker buses display the campaign along key routes, while city buses in Bengaluru, Chennai, and Pune serve as mobile touchpoints. In addition, Spinny is engaging with residential welfare associations (RWAs) to increase visibility at a community level.
The creative remains consistent with earlier campaign films. It is minimalistic and uses Tendulkar’s endorsement to convey trust. The outdoor ads aim to connect with people, positioning the brand near real purchase decision moments.
The ‘God Promise’ campaign initially gained traction online through viral videos and user-generated content, particularly on LinkedIn. The offline rollout is intended to sustain momentum and increase recall by being physically present in consumers’ everyday surroundings.
