Tata Motors, India’s leading commercial vehicle manufacturer, reinforces its aftermarket leadership with a powerful integrated offering: Tata Genuine Parts and Tata Motors Genuine Oil. Rooted in precision engineering and a deep understanding of customer needs, this dual solution ensures enhanced vehicle performance, longer engine life, and significant cost savings for fleet operators.
Engineered for What Matters
Designed exclusively for Tata Motors’ trucks, buses, and construction vehicles, every part and drop of oil is manufactured to exacting standards. Developed by engineering experts, these solutions deliver up to 40% better engine protection, 70% reduced oil consumption, and 50% greater resistance to wear, corrosion, and oxidation. Whether navigating hilly terrains or bustling city routes, these precision-crafted solutions are built to deliver reliability under pressure.
A Value Chain Built on Trust
With a strong network of vendors and channel partners, Tata Motors ensures easy accessibility, timely delivery, and customer peace of mind. The aftermarket ecosystem is further fortified with anti-counterfeit packaging, stringent quality checks, and high-visibility branding. Every genuine product is a promise of authenticity, reinforcing the Tata brand as a benchmark for trust, affordability, and performance.
Two Right Choices: #SahiPartSahiBaat
Tata Motors Commercial Vehicles impactful campaign drives home a simple but powerful message: Right Part. Right Decision. In this film the campaign captures Tata Motors’ credibility and legacy of dependability.
It’s not just about choosing the right product. It’s about choosing a brand that moves India, both literally and emotionally. With #SahiPartSahiBaat, Tata Motors goes beyond vehicles to build trust, performance, and loyalty, mile after mile, journey after journey.
Tata Motors proves that love and loyalty go beyond the showroom with its #SahiPartSahiBaat campaign. Featuring genuine parts, Tata ensures your vehicle stays young, powerful, and ready for the long haul.
Designed by experts and trusted by truckers, this campaign isn’t just smart marketing. It’s a reminder that two right choices; the right brand and the right part; make all the difference. With Tata Motors, you’re not just driving. You’re gliding on a well-oiled promise of performance and peace of mind.
