Hyundai Motor India (HMIL) has rolled out a new brand campaign titled ‘Listen to your Dil or the Deals. You will bring home a Hyundai!’, featuring Bollywood actor Pankaj Tripathi. Aimed at highlighting the Hyundai EXTER and its value-packed features, the campaign takes a light-hearted route to showcase the brand’s blend of trust, tech, and affordability.
Set in a friendly neighbourhood, the ad film captures the exchange between Tripathi and his neighbours. As he points out key features in his EXTER, he asks whether their car matches up, either with those features or better deals. The ad cleverly underscores Hyundai’s value proposition, telling consumers they don’t have to choose between heart and head – Hyundai offers both.
Link to the ad film:
The 360-degree campaign will run across TV, print, digital, and radio, and will be available in seven regional languages – Gujarati, Marathi, Bengali, Kannada, Malayalam, Tamil, and Telugu, to connect with a wider audience.
Rooted in Hyundai’s core brand values of innovation, reliability, and value, the campaign aims to establish an early festive-season presence while reminding customers that Hyundai is a brand built on both emotional resonance and product strength.
Speaking on campaign, Virat Khullar, Vertical Head, Marketing, HMIL, said, “Listen to your Dil or the Deals. You will bring home a Hyundai! is more than just a campaign, it’s a celebration of HMIL’s long-standing promise to deliver feature-rich and trustworthy vehicles with exceptional value and ownership experience. Launching the campaign at this point in time is a strategic decision as car purchase is often a long and thoughtful journey and by launching the campaign well ahead of the festive season, we aim to secure early mindshare, influence intent and embed Hyundai in consumer’s consideration set. With Pankaj Tripathi’s natural charm and credibility, we’ve created a campaign that not only entertains but also reinforces the confidence customers place in the Hyundai brand. It perfectly reflects our commitment to staying connected with our customers through every mile of their journey.”
