Publicis Groupe has acquired Captiv8, a global end-to-end influencer marketing platform. Captiv8 has a network of 15M creators globally, covering 95% of all influencers with over 5000 followers. With its proprietary AI-powered technology, and social commerce suite, Captiv8 enables brands to unify, manage and measure their influencer strategies, and leverage creators to drive commerce at scale.
Captiv8 is active in 120 countries, adapted to local language and currencies, and processes over 2.5 billion social posts every year. It will be positioned within Publicis Connected Media and integrated with Influential to power Publicis Groupe’s global Influencer offering worldwide.
Arthur Sadoun, Global CEO, Publicis Groupe, commented, “Through this acquisition, we are further reinforcing our Category of One, building the world’s most powerful influencer platform by connecting the scale and service of Influential with Captiv8’s unrivalled technology, grounded in Epsilon’s connected identity. This platform is a one-stop-shop for our clients’ influencer marketing initiatives. They can uniquely unite, plan and optimise creator strategies that are brand fit, brand safe, with fully transparent measurement. With what is now the largest influencer community, underpinned by the most advanced tech platform, we can ignite earned-first programs on behalf of brands, to supercharge campaigns with authentic virality and connect directly to commerce. As we continue to invest in the products and services that drive true differentiation for our clients and ourselves, I’m thrilled to welcome Krishna and the Captiv8 teams to the Publicis family.”
Krishna Subramanian, Captiv8 Co-Founder and CEO, said, “Captiv8 was built to unify the fragmented creator economy – turning influence into a commerce engine that drives real ROI. Publicis Groupe shares that vision for a fully connected, data-powered future. Together, we’re not just scaling creator marketing, we’re transforming it into a global growth channel that delivers measurable impact from first impression to final purchase.”
Ryan Detert, CEO of Influential, added, “We look forward to combining the power of Captiv8’s award-winning influencer platform with Influential and providing best-in-class capabilities to all of our clients. As two leaders in the influencer marketing space, together, we bring unrivaled expertise, innovation, and transformation for our clients. We’re excited to collaborate with Krishna and Sunil to co-author the future of global influencer marketing at Publicis.”
