Hershey India has launched a year-long campaign to celebrate the upcoming 100-year anniversary of HERSHEY’S Syrup in 2026. Titled ‘Pour a Little Magic With HERSHEY’S Syrup’, the campaign pays tribute to the syrup’s enduring legacy of adding joy, flavour, and creativity to everyday treats.
As part of the celebratory build-up, the brand has introduced limited-edition commemorative promo packs and rolled out a digital campaign featuring longtime brand ambassador and celebrity chef Ranveer Brar.
Link to the campaign:
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The mystery was later revealed with an invitation to consumers across India to participate in the festivities by creating unique summer recipes using HERSHEY’S Syrup. From indulgent milkshakes to frozen desserts, the most creative submissions stand a chance to win a limited-edition recipe book co-created and signed by Chef Brar. Top entries may also be showcased on Hershey’s official Instagram page.
Kamy Devaguptapu, Marketing Director, Hershey India & APAC, said, “As we celebrate 100 years of HERSHEY’S Syrup, we are reminded of the countless moments of joy and creativity the brand has inspired across the world. This campaign is a tribute to our loyal consumers who have made HERSHEY’S Syrup a beloved part of their lives.”
Chef Ranveer Brar added, “HERSHEY’S Syrup is more than just an ingredient—it’s been part of countless sweet memories. This campaign gives food lovers across India a chance to express their creativity and celebrate summer in the most delicious way.”
