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    The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

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    I’ve Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

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    Can Legacy Remain A Differentiator In Modern Marketing?

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Meta’s Q1 Ad Revenue Up By 16% To $41.39 Billion

Meta's quarterly report shows a 16% ad revenue increase to $41.39 billion from $35.63 billion last year. Total revenue hit $42.31 billion, also up 16%. Mark Zuckerberg noted strong progress on AI glasses and Meta AI, which now has nearly 1 billion monthly active users.

MM Desk by MM Desk
May 1, 2025
in Advertising
A A
Meta’s Q1 Ad Revenue Up By 16% To $41.39 Billion

Meta has reported its first quarterly results where its ad revenue has increased by 16% to $41.39 billion, compared to $35.63 billion last year. The company’s revenue was registered to be $42.31 billion, which is also a 16% rise compared to the previous year.

“We’ve had a strong start to an important year, our community continues to grow and our business is performing very well,” said Mark Zuckerberg, Meta founder and CEO. “We’re making good progress on AI glasses and Meta AI, which now has almost 1 billion monthly actives.”

He also highlighted that the ad impressions on Meta delivered across its Family of Apps has increased by 5% year-over-year. The average price per ad also increased by 10% year-over-year.

Meta’s CFO Susan Li said, “We expect second quarter 2025 total revenue to be in the range of $42.5-45.5 billion. Our guidance assumes foreign currency is an approximately 1% tailwind to year-over-year total revenue growth, based on current exchange rates. We expect full year 2025 total expenses to be in the range of $113-118 billion, lowered from our prior outlook of $114-119 billion. We anticipate our full year 2025 capital expenditures, including principal payments on finance leases, will be in the range of $64-72 billion, increased from our prior outlook of $60-65 billion.”

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