Motivator, GroupM’s specialised agency has been appointed as the Performance Marketing Media partner for Zepto.
Motivator has been handling Zepto’s account since 2021 and has played a pivotal role in shaping its performance marketing strategy. The agency will leverage its advanced performance marketing capabilities to drive scalable, result-oriented campaigns for the brand. By combining technology, consumer insights, and precision-led media strategies, Motivator aims to strengthen Zepto’s competitive edge in the rapidly evolving quick commerce landscape.
Divesh Sawhney, Chief Growth Officer at Zepto, commented, “Performance marketing is pivotal for scaling our operations and enhancing efficiency. We are thrilled to enhance our partnership with Motivator, entrusting them with our performance advertising efforts. In the dynamic and competitive commerce environment, having a media partner that aligns with our speed and optimises every interaction is essential. This collaboration will refine our audience targeting and deliver more personalised experiences, driving new growth avenues and achieving superior business results.”
Mausumi Kar, Managing Director, Motivator, said, “In the hyper-competitive quick commerce landscape, where agility, precision, and efficiency are paramount, programmatic advertising will empower Zepto to optimise ad spend, enhance audience targeting, and scale campaign performance through real-time bidding and AI-driven insights. This dynamic, data-driven approach will enable Zepto to deliver personalised, contextually relevant experiences to their customers at scale, further solidifying their market leadership. With Motivator’s sharp focus on measurable impact, backed by GroupM’s advanced media intelligence and technology, we are confident in driving superior outcomes that strengthen Zepto’s competitive edge and set new benchmarks for innovation in the quick commerce space. Together, we are shaping the future of commerce through smarter, faster, and more impactful marketing solutions.”
