Foxtale has rolled out its latest campaign video featuring popular actor Rohit Saraf, known for his roles in Mismatched and the upcoming Ishq Vishk Rebound. The collaboration aims to spotlight the importance of sun protection, particularly among the younger male demographic — an often overlooked segment in skincare marketing.
The playful and endearing video follows Saraf as he prepares for a date, blending charm and self-aware humor. From thoughtfully chosen outfits and quirky fragrance moments to his final skincare step — a generous application of Foxtale’s Golden Hour Glow Sunscreen — the film subtly nudges viewers to consider sunscreen as a daily essential, not just a seasonal add-on.
Adding to the appeal is a hint of a romantic storyline, creating an engaging narrative while reinforcing the message of skincare consistency. Saraf’s relatable screen presence helps position sunscreen as an effortless and gender-neutral part of self-care routines.
The campaign continues Foxtale’s ongoing efforts to break down gender stereotypes in skincare and make high-quality, dermat-backed products accessible and relevant to all.
Link to the campaign:
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“At Foxtale, we believe skincare should be simple, inclusive, and part of everyday life,” said Anindita Biswas, Chief Strategic Officer at Foxtale. “This summer, we wanted to reframe sunscreen from a ‘must-do’ to a ‘want-to’. Rohit was the perfect choice — he’s fresh, charming, and resonates with our audience. With this video, we hope to make sunscreen feel like second nature.”
