Eva, a women’s deodorant brand by TTK Healthcare has unveiled a new TVC, Band of Baes. The TVC has been conceptualised and executed by independent integrated advertising agency – Curry Nation.
The TVC showcases the modern-day friendship between three young women, pursuing their love for music. Bringing a highly relevant issue of body insecurity to the forefront, the film portrays how Eva’s new Roll-On helps one of the friends overcome her apprehension about her under arms with the product’s natural formulation helping achieve brighter, fresher and softer underarms, thereby infusing her with confidence to perform zealously at the forthcoming show.
The no alcohol and no aluminium formulation sets Eva Roll-On apart from the clutter of chemical based roll-ons available in the market. The product is available in three different variants namely – Splash, Shine and Soft.
The TVC will be deployed across media platforms such as Star Plus, Colors, Sony SAB, Zee TV, Zee Cinema, Sony Max, Goldmines Movies, 9XM, B4U Music, MTV, ShowBox, Dangaland and will be made available in 7 languages.
Link to the ad campaign:
Vishal Vyas, Vice-President (CPD), TTK Healthcare, shared, “The ‘Band of Baes’ campaign is designed to resonate with today’s generation of young women. The campaign resonates with the message of building a connection, fostering self-love, and encouraging young girls to break free from their insecurities. Eva Roll-On not only helps nourish their skin and makes them feel fresh but also makes them feel confident and ready to face the world with pride.”
“Our goal with ‘Band of Baes’ is to inspire young women to feel confident in their own skin. Eva has always been more than just a product for freshness – it is a brand that nurtures confidence and self-expression. Through this TVC, we aim to showcase that confidence is empowering, and every woman deserves to feel her best, each day,” said Priti Nair, Founder, Curry Nation.
