Dharampal Satyapal Group (DS Group), a multi-business corporation and an FMCG Conglomerate, has expanded its portfolio with the introduction of its new product line – ‘Pulse Golmol – Imli Flavour Goli’. Inspired by the familiar tamarind (imli) flavour that has delighted generations, Pulse Golmol Imli is a soft, tangy goli, priced at just Re 1/- per pouch.
‘Pulse Golmol Imli Goli’ is infused with natural tamarind, known for its Ayurvedic properties that aid digestion. It offers a distinctive combination of tangy and sweet flavours.
To ensure successful launch for Pulse Golmol Imli Goli, DS Group is rolling out a multi-faceted campaign designed to immerse consumers in nostalgia. Pre-launch activities will focus on extensive Point-of-Purchase displays and product samplings at key touchpoints, coupled with on-ground activations to directly connect with consumers. The brand messaging will leverage the product’s mischievous imli flavor and tanginess to evoke a sense of nostalgia and youthful joy.
Speaking on the launch, Jyotiroop Barua, Business Head, Confectionery, DS Group said, “DS Group is excited to unveil its newest offering, Pulse Golmol, adding to the Pulse product line. It’s more than just a goli; it’s a delightful journey down memory lane, reawakening the carefree joy and zest. Each tangy tamarind treat is bursting with the playful Pulse flavour. Pulse is the market leader in the HBC category and just like our core Pulse products, we’re confident that this new offering will be a favourite among our consumers and further strengthen our position in the market.”
