Parle Products has officially named Bollywood actress Ananya Panday as the brand ambassador for its premium sweet cookies portfolio, Hide & Seek.
To mark this collaboration, the company has launched a new campaign, ‘Start Your Story’, encouraging consumers to celebrate and share their special moments with Hide & Seek cookies.
The campaign features Ananya Panday and Lakshya, capturing playful and engaging moments between the two stars, with Hide & Seek Cookies playing a central role in their story.
Designed for maximum reach and engagement, the campaign will be rolled out across digital, television, and on-ground activations. It also invites consumers to share their own Hide & Seek moments, making every bite a part of their unique stories.
Expressing excitement about the collaboration, Mayank Shah, Vice President at Parle Products, stated “We are ecstatic to welcome Ananya Panday and Lakshya into the Hide & Seek family. Their youthful energy, charm, and strong connection with Gen Z and millennials make them a perfect fit for our brand. Through this partnership, we aim to deepen our engagement with young consumers and make Hide & Seek a part of their everyday moments of joy.”
Adding creative insights, Pramod Sharma, National Creative Director at Rediffusion Brand Solutions, emphasized the brand’s legacy in marketing excellence. He noted that the challenge was to elevate the campaign further added, “With two incredibly talented actors, Ananya Panday and Lakshya, two compelling scripts, and a fantastic client, we had the perfect ingredients to craft a true Hide & Seek story. I have no doubt that this campaign will work wonders for Parle Platina Hide & Seek, elevating the brand to new heights.”
Sharing her enthusiasm, Ananya Panday said “I have always loved Hide & Seek cookies – they bring back so many childhood memories! I am thrilled to be the face of a brand that I genuinely enjoy. The perfect blend of crunchy cookies and choco chips is simply irresistible. I can’t wait to take my fans on a delightful journey with Hide & Seek!”
Actor Lakshya also expressed his excitement about being part of the campaign, stating, “Being part of the ‘Start Your Story’ campaign with Hide & Seek has been an incredible experience. The brand has always been about creating joyful moments, and this campaign beautifully captures the essence of sharing special stories over a delicious bite. Working alongside Ananya has been great fun, and I am excited for everyone to see how our playful moments come to life with Hide & Seek.”
