Lighting major Signify has appointed dynamic superstar Rashmika Mandanna as its new brand ambassador ahead of the summer season, reinforcing its commitment to innovation, energy efficiency, and customer centricity.
Loved for her style, grace, resilience, and charisma, she will be representing the Signify brands in India, providing an opportunity to connect with a diverse audience as her image harmonizes seamlessly with the brand ideals, facilitating a deeper and broader consumer engagement.
With Mandanna being renowned for her stellar performances, style, and pan-India appeal, the brand aims to tap the younger audience that is increasingly playing an eminent role in the country’s consumption story.
Marking a new chapter, this association is believed to strengthen the brand’s commitment to inspire, celebrate and engage with consumers in India.
Commenting on the association Sumit Joshi, CEO and MD, Signify (Greater India), remarked “At Signify, we believe in bringing the best of innovations to our customers in line with our #BrighterLivesBetterWorld vision. We are delighted to welcome Rashmika Mandanna to the Signify family as the brand ambassador for our Ecolink and Philips brands. Her vibrant personality and commitment to her craft align perfectly with our principles of innovation, utmost quality, and cutting across generations. We are sure that our upcoming association with her will be loved by customers across the nation.”
Highlighting Signify’s strategy Nikhil Gupta, Head of Marketing, Strategy, Govt. Affairs and CSR, Signify (Greater India), said, “Rashmika Mandanna, with her dynamic presence and integrity, truly embodies the values that Signify upholds. This partnership marks a new milestone in Signify’s journey to engage the younger audience. With Rashmika on board, we look forward to further enhancing our engagement with the Indian consumers and kick off the season with our new high energy summer campaign.”
Sharing her thoughts on the partnership, Rashmika Mandanna, said, I’m elated to join the Signify family and equally excited to embark on this journey, sharing their inspiring story with the world. Their 130-year legacy of innovation and quality speaks volumes, and I admire their commitment to sustainability and focus on creating lighting solutions that enhance people’s lives.”
