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    The Phygital Revolution: Merging Physical & Digital Retail

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    The Phygital Revolution: Merging Physical & Digital Retail

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    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

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    Sunakshi Soni, Andaz Delhi, Hyatt, Director Marketing & Communications, Sunakshi Soni Andaz Delhi, Hyatt India, luxury hotels India, hospitality marketing, brand communication, hotel marketing, Quirk Brand Consulting, Stanley Communications

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Wondrlab Makes Its Seventh Acquisition, Strengthens AI Tech Edge With BigStep Technologies

Platform-first martech network- Wondrlab has now acquired a majority stake in AI-driven product engineering and digital transformation company- BigStep Technologies. This marks the network’s seventh acquisition to date and its second in the technology domain.

MM Desk by MM Desk
January 20, 2025
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Wondrlab Makes Its Seventh Acquisition, Strengthens AI Tech Edge With BigStep Technologies

After delivering 700+ apps and solutions to over 500 clients worldwide, BigStep Technologies, an expert in Generative AI and Cloud-Native Custom Software Solutions, has now been acquired by Wondrlab, India’s platform-first martech network.

With this majority stake acquisition in BigStep Technologies, Wondrlab has marked its seventh acquisition to date and its second in the technology domain, which will contribute to the network’s capabilities in advanced AI for scalable, high-impact cloud-native custom software and commerce solutions.

Incorporated by founders Vidit Paliwal and Niranjan Mangal in 2008, BigStep Technologies built a reputation for providing innovative enterprise solutions tailored to meet the needs of modern businesses across industries.

That said, the company’s expertise spans across Product Engineering, Data & AI, Cloud & DevOps and Robotic Process Automation (RPA).

In fact, some of their key projects include curating innovative solutions for Media and Entertainment, PropTech, SaaS Products, Healthcare, Gaming and BFSI, enhancing efficiency, engagement, and customer growth.

With the acquisition in place, BigStep Technologies will now have access to Wondrlab’s extensive network and a gateway to European markets through its Poland hub.

Moreover, its leadership team, led by Vidit and Niranjan, will continue to lead BigStep into its next phase of growth and innovation, now accelerated by Wondrlab’s resources and strategic backing.

Over the years, BigStep has been instrumental in developing innovative projects, such as:

  • A tenant experience platform serving over 1.5 million users globally for CRE and multifamily properties.
  • An AI assistant for a healthcare company, improving patient engagement.
  • A live video commerce SaaS platform helping over 1,000 eCommerce brands achieve a 5x higher conversion rate.
  • A redesigned booking platform for Vivanta Hotels (Taj Group), enhancing user experience.

These successes underscore BigStep’s ability to deliver scalable, impactful solutions across industries, making it a valuable addition to the Wondrlab ecosystem.

Commenting on the acquisition, Saurabh Varma, Founder and CEO, Wondrlab, stated, “The convergence of data, content, and technology to drive transformation across marketing and business is rapidly accelerating. At Wondrlab, our ambition is to build India’s first network with a singular focus on delivering on our proposition of a full-funnel approach seamlessly to help our clients win in an increasingly fragmented marketplace. The acquisition of BigStep perfectly aligns with our strategy of expanding our capabilities in digital transformation technologies, products, and services. We are excited to welcome BigStep to the growing Wondrlab family. Their expertise in Generative AI and bespoke application development will significantly enhance our ability to deliver impactful solutions globally.”

To this, Vidit Paliwal, Founder and CEO, BigStep Technologies, added, “Joining Wondrlab marks a new chapter for BigStep. Their network and global reach provide us the perfect platform to expand our capabilities and drive innovation for our clients worldwide. The timing is just right for BigStep as we embark on investing significantly in deepening and expanding our AI first solutioning capabilities.”

Furthermore, Niranjan Mangal, Founder and COO, BigStep Technologies, also mentioned, “At BigStep over the last few years besides providing business impacting solutions to clients at large, we have assisted global start-ups in the US build digital products from scratch and scale their technology teams through their GCCs (Global Capability Centers). With the partnership with Wondrlab we are looking at significantly scaling up these offerings to a wider base of clients across US, Middle East and Europe.”

Concludingly, Rajesh Ghatge, CEO, Wondrlab Technologies, stated, “At Wondrlab our single-minded focus is to stitch together the best-in-class contemporary solutions for client success, in the everchanging digital landscape. BigStep has capabilities in AI, Cloud, Commerce, enterprise grade digital product engineering and launching large GCC mandates for tech-first companies. These strengths coupled with our global capabilities in Content, Data and Media provide a unique ecosystem across both digital transformation and marketing transformation to our collective clients. We welcome Vidit and Niranjan to join the Wondrlab family.”

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