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    The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

    I've Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    I’ve Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

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RBL Bank Ropes In Chess Grandmaster D Gukesh As Brand Ambassador

MM Desk by MM Desk
November 21, 2024
in Marketing
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RBL Bank Ropes In Chess Grandmaster D Gukesh As Brand Ambassador

RBL Bank, a private sector bank, has appointed Indian Chess prodigy Gukesh Dommaraju as its brand ambassador.

His achievements represent the spirit of a new India- bold, innovative and ready to compete with the world’s best. Gukesh D’s appointment as brand ambassador comes prior to when he is scheduled to challenge Ding Liren for the world chess championship in Singapore.

As per the bank, with this partnership, it has reinforced its commitment to being a thoughtful, strategic partner for customers at every stage of life, aligning their financial goals with the expertise of a grandmaster’s winning moves.

Sharing his thoughts on the partnership, D Gukesh said, “This partnership with RBL Bank represents a significant move in my journey. The Bank’s approach to helping customers align their financial goals with precision and foresight reminds me of a winning strategy. Their commitment to building customer wealth with stability through innovative solutions shows the same level of strategic thinking that chess demands. I am excited to partner with an institution that understands that success, whether in chess or in financial planning, comes from thinking ahead and making wise moves at the right time.”

Expressing enthusiasm at the partnership, R Subramaniakumar, MD and CEO, RBL Bank, said, “In life, as in chess, every move counts – and at RBL Bank, we understand the importance of helping our customers make the right financial moves. Partnering with Gukesh is a perfect strategic alignment for us, as his exceptional ability to think several moves ahead mirrors our approach to thoughtful financial planning. His journey from a prodigy to a grandmaster reflects the kind of strategic excellence we aim to bring to our customers’ financial lives.”

“RBL Bank family and RBL Bank customers extend our heartfelt wishes for Gukesh’s victory at the World Chess Championship 2024,” he added.

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