In an attempt to come up with an intuitive and immersive digital experience for potential customers through innovative, industry-first brand and digital product discovery, and digital purchase journeys, Hero MotoCorp’s VIDA World has partnered with Havas India’s Think Design to revolutionise its digital experience in the two-wheeler EV industry.
Known for being an award-winning and strategic UI/UX consultancy firm under Havas India Think Design, as part of this partnership, used its proprietary framework calibrated with Intelligence (strategic excellence) and Craft (proficiency in UI/UX design) to deliver a reimagined digital customer experience by creating most crucial online “Reserve” and “Buy” journeys.
With a vision to elevate the digital-first user experience of the two-wheeler EV brand to new heights, the agency also collaborated with VIDA’s MarTech team to create all the pre-launch online consumer journeys, barring “Exchange” (lack of provenance).
Helping set benchmarks for fully digital purchase journeys in the two-wheeler EV industry, it also implemented a mobile-first approach which not only met consumers where they are on their user journeys but also fulfilled the brand’s business objectives and provided users with an immersive view of VIDA and its products.
As per the agency, this partnership between Think Design and VIDA World has resulted in an exemplary digital experience that reflects the essence of the brand and provides an experience that is enmeshed and seamless with the user’s mindset and the brand’s vision.
Commenting on the partnership, Swadesh Srivastava, CBO- EMBU, Hero MotoCorp, said, “We see this partnership with Think Design as a strategic investment in enhancing our digital consumption footprint. Together, we are committed to delivering a digital platform that not only meets but exceeds the expectations of our customers, while successfully achieving the business outcomes we initially set out to accomplish.”
To this, Deepali Saini, CEO, Think Design, added, “With our work on VIDA World, we aimed to innovate the customer experience in the automotive industry. Through lens-first principles thinking, we thoroughly analysed the core challenges and developed solutions that not only redefine conventional consumer journeys in the EV sector but also create significant impact for consumers and businesses alike, on a global scale.”
