After being associated with Dentsu Creative Malaysia for about two-and-a-half years, Rishu Verma has now joined Sandeep Goyal- led independent agency- Rediffusion as Senior Vice President and the CEO of the agency’s new vertical/ specialist agency for startups- Konjo.
In his new role, he will be based in Mumbai and will be responsible for looking after some of the agency’s existing set of businesses along with spearheading Konjo by offering strategic insights and brand assistance to Indian startups and businesses aiming to advance to the next level.
Additionally, he will also be responsible for overseeing operations on his set of businesses, driving business growth and nurturing client relationships.
Also read: Rediffusion Launches Specialist Agency For New Age Startups- Konjo Led By Carol Goyal
With almost two decades of experience in advertising and marketing, he served the role of Integrated Client Partner for two of Dentsu Creative Malaysia’s top 5 businesses namely- Toyota and Telekom Malaysia and worked closely and in collaboration with these businesses to stabilise them and thereafter grow them.
In the last two decades, he not only worked with agencies such as Ogilvy, JWT, Leo Burnett, BBDO and Rediffusion but also worked with TATA Motors looking after the marketing of all its commercial vehicles across India.
Some of the noteworthy Indian brands that he has worked on are Cadbury’s (Perk, 5 Star, Gems), Vodafone, TATA Motors, ITC Tobacco brands and TATA Tiscon Rebars.
Commenting on the development, Carol Goyal, Executive Director, Rediffusion who also oversees Konjo, said, “Rishu comes back to Rediffusion enriched with global experience. We hope he will provide the leadership to clients at both Konjo and Rediff using his cross category experience of many years.”
To this, Verma, added, “The agency under its earlier leadership of Diwan Arun Nanda and Ajit Balakrishnan and its current leadership of Dr. Sandeep Goyal has always given me the opportunities to enhance my learning curve as a marketeer be it moving to the Client’s side or going international. Hence, coming back to Rediffusion is like coming back home. Rediffusion is an iconic creative company known for building some of the most iconic brands in the country and I hope to be able to continue the same legacy forward.”
