In a strategic move within the Indian Experiential Marketing industry, Zoo Media Network, an Indian agency network, and experiential marketing agency KraftJar have now entered into a partnership to deliver seamless, end-to-end experiential marketing solutions, combining offline (on-ground) and digital strengths to drive business growth and end-user experience.
With this collaboration in place, KraftJar’s core expertise of conceptualising and curating long-term experiential intellectual properties for brands will now be accessible to Zoo Media’s extensive client base across the Indian subcontinent.
Also, this development, as per the collaborators, stems from a wide array of brands facing the challenge of maintaining a unified narrative while managing multiple agencies and is set to offer a comprehensive, unified solution that bridges the gap between offline and online marketing.
That being said, one of the primary motivations behind this partnership is the need for a consistent and cohesive marketing strategy that spans both offline and online platforms. This partnership offers a streamlined end-to-end solution, ensuring that brand messaging remains consistent and impactful across all channels.
Moreover, in an era where marketing is becoming increasingly complex, this partnership stands as a symbol of simplicity and efficiency as today, brands can rely on unified powerhouses such as the one between Zoo Media Network and KraftJar to solve their complex marketing problems with a cohesive strategy and execution plan, instead of juggling between multiple agencies and points of contact.
Commenting on the development, Suveer Bajaj, Co-Founder, Zoo Media Network, “Offline and digital marketing have often operated in silos, and our partnership with KraftJar is set to change that. By integrating consumer touchpoints both offline and online, we are in a unique position to weave consumer stories that transition and integrate the digital world,” emphasized Suveer Bajaj, Co-Founder of Zoo Media Network.
To this, Sandeep Pandit, Co-Founder, KraftJar, added, ‘‘We are really excited about our partnership with Zoo Media. We strongly believe that there is immense opportunity in India when it comes to Intellectual Properties (IPs) in Experiential Marketing and brands are yet to tap into the full potential of this space. In Zoo, we have found a partner that shares our DNA and core values. Combining Zoo’s immense experience and specialized tools in digital marketing with KraftJar’s IP approach & experience, we form a powerful team. Together, we can devise cohesive strategies that help brands scale to the next level while creating a loyal tribe of followers through experiential marketing initiatives.’’
Furthermore, Parth Desai, Co-Founder, KraftJar, also mentioned, “Our philosophy has always been to work alongside brands as partners to impact brand visibility and genuine engagement with their target audiences. This partnership gives us the ability to leverage Zoo Media Network’s extensive client base and set up the platform to create new experiences for the end consumers.”
Talking about the partnership, Zoo Media Network’s Bajaj also mentioned, “Zoo’s growth strategy has involved diversification from a services company to building products and IPs, and this partnership is aligned with our goals. By helping our brand partners establish Intellectual Property for themselves, we ensure that we are intrinsically building value for them (and for ourselves). Sandeep and Parth demonstrate the key traits of entrepreneurship that align well with our culture and values at Zoo.”
