Voods Lifestyle, launched earlier this year, has signed cricketer Shivam Dube as its brand ambassador.
Through this collaboration, Voods aims to strengthen its market share and connect with the young Indian consumer.
Dube known for his dependable and aggressive batting in the middle order, made a strong impact during the recent T-20 World Cup, establishing himself on the international stage. As per the brand, with roping Dube as a key partner, the brand is poised to reach new heights in the wearable electronic gadgets market.
Living up to their tagline, “Where innovation meets vitality,” Voods has developed a range of unique products, including the Premium Ceramic Smart Ring, Touch Screen TWS, and retro-inspired headphones with built-in FM, catering to nostalgic millennials.
Delighted with the collaboration, Voods spokesperson Kshitiz Singhal said, “We are thrilled to partner with the rising star of Indian cricket, Shivam Dube. His inspiring performance in the recent T-20 World Cup has captivated a new generation of cricket fans. His strong persona and commitment to excellence align with Voods’ values, and we look forward to a long and successful association.”
Dube shared his enthusiasm, saying, “Voods‘ Smart Ring blends style, comfort, and functionality like no other. As someone passionate about fitness and technology, I’m impressed by their innovation. Voods’ Touch Screen TWS and Headphones have elevated my lifestyle with their perfect mix of technology and convenience. I’m thrilled to partner with them.”
