Reliance-baked Tira has appointed Achyut Daga as General Manager- Brand Marketing Lead.
He announced the new role on LinkedIn.
Prior to this, Daga worked with The Moms Co., Good Glamm Group as General Manager- Marketing, from July 2022 to June 2024.
From December 2020 to July 2022, he was associated with Dabur India as Senior Brand Manager (Skincare). In this role, he led the brand and business verticals for Fem and Oxylife, overseeing new product development (NPD), marketing and media strategies, as well as category expansion.
Between September 2018 and December 2020, he served as Brand Manager at Dabur International. In this role, he managed key product categories such as foods (including Dabur Honey, Edible Oils, Hommade, and Syrups), depilatories (Fem), and hydration (Herbolene) across MENA and the US. His responsibilities encompassed new product launches, marketing, and communication strategy development, as well as media management.
Before this, he served as Marketing Manager at Kaya and held the role for over two years, starting from April 2016 to September 2018.
