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    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Arun Sadasivan, Scara, emerging sports formats, pickleball, tape ball cricket, celebrity-led leagues, Sporting Nation 2025, WPP Media, Indian sports economy, community-driven sports

    The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

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    I’ve Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    The Creator Economy Is Reaching A Critical Turning Point

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Juleo Ropes In Mithila Palkar As Its Brand Ambassador

MM Desk by MM Desk
August 20, 2024
in Marketing
A A
Juleo Ropes In Mithila Palkar As Its Brand Ambassador

Mithila Palkar has been onboarded as the brand ambassador for Juleo, an exclusive ‘Singles Club’. As a part of this association, she will feature in its upcoming marketing initiatives, including social media campaigns.

Roping in Palkar is the first step in Juleo’s journey. The company has ambitious plans to become the de facto choice for finding a partner.

As per the brand, she has portrayed characters reflecting her persona, authentic, go-getter, and a modern woman on a quest for real love and genuine relationships.

The brand stated that an avid believer in real love, Palkar feels that ‘Milne se hi pyaar hota hai. She resonated with Juleo’s mission and campaign of helping people find real love via meeting fast. Seeking inspiration from traditional Indian matchmakers, Juleo focuses on fostering genuine, real-life meetings through an approach to making modern dating and matrimony more responsible and healthy. Onboarding Palkar is a strategic move aligned with Juleo’s long-term expansion strategy and brand-building initiatives.

At Juleo, every member gets a Personal (AI) Matchmaking Genie that shares curated profiles and takes over the responsibility of setting up first meetings with other Club members who are their type.

Varun Sud, Founder and CEO of Juleo, said, “From dating app burnout to mental health toll and scams, singles today face unreal challenges in their journey to find real love.”

He added, “By associating with a millennial icon like Palkar, we want to ignite a movement for responsible and safe dating/matchmaking. Her values, authenticity, and approach to finding a partner mirror Juleo’s, which made her the natural candidate for us. We are excited to welcome her onboard and wish to bring a positive paradigm shift to solve loneliness. We invite singles to apply for Juleo Membership and take a meaningful step towards finding real love.”

Palkar shared, “I am excited to partner with Juleo. When Juleo approached me, I was bowled over by their fresh approach to matchmaking. Their vision to foster meaningful relationships in real life that provide emotional support, companionship, and a sense of belonging deeply resonates with me. Juleo is on a mission to promote matchmaking in a safe and responsible manner, and encourage singles across the world to come and be a part of this transformative movement.”

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