Pilgrim, a beauty and personal care brand, has appointed Bollywood Actress Rashmika Mandanna as the new brand ambassador for its hair care range.
This collaboration aims to amplify Pilgrim’s core philosophy that the effectiveness of beauty products lies in the careful combination of ingredients, rather than just following trends.
As part of the new brand ambassador appointment, Mandanna is all set to spearhead Pilgrim’s latest campaign focussing on the brand’s ‘Patuá & Keratin Smoothening Shampoo’ and the ‘Redensyl & Anagain Advanced Hair Growth Serum’, highlighting their new tagline- “The Secret Is In The Mix”.
In the latest brand film, Mandanna is featured in a setting where she leads a group of women, symbolising today’s herd mentality towards viral trends and new ingredients without understanding their value, only to be pointing out that while chasing trends is common, the magic lies in the careful blending of ingredients.
Here’s a link to the campaign-
Sharing his thoughts on the collaboration, Gagandeep Makker, Co-founder, Pilgrim, said, “As Pilgrim continues to grow and take its next big leap, Rashmika is the perfect person to represent the spirit of our brand and lead us into this new era. This partnership is a significant milestone as we continue to innovate and provide exceptional solutions to our dynamic consumers, and we look forward to scaling new heights together. Our hair care range has received tremendous love, with products like the Hair Growth Serum and Patuá & Keratin Smoothening Shampoo becoming game-changers in the market. Today’s young audience is always searching for innovative solutions for healthy and silky hair, and Rashmika embodies this quest perfectly. We are thrilled to welcome her to the Pilgrim family.”
To this, Mandanna added, “I’ve always believed that haircare goes beyond just using the right ingredients—it’s about how they’re brought together. This campaign is truly special because it highlights that while trends come and go, the real magic lies in how ingredients are expertly combined to deliver results. Pilgrim’s haircare products masterfully blend natural and active ingredients, making them truly transformative. I look forward to a great association with Pilgrim and can’t wait to share these remarkable hair care secrets with everyone.”
