Renowned for its innovative audio and wearables products, boAt, one of India’s leading consumer electronics brand has roped in Jasleen Kaur Royal, an acclaimed Indian singer-songwriter, as its newest brand ambassador.
Having no formal training in music and being a self-taught musician, she has taken the Indian music industry by storm by effortlessly combining singing and composing and often playing multiple instruments simultaneously.
Showcasing her versatility and creativity, her ability to blend folk, indie, and contemporary genres has garnered widespread acclaim, making her one of the recognised figures in the Indian music industry and lending her voice and distinctive musical style to popular numbers such as “Heeriye”, “Ranjha”, “Din Shagna Da” and “Love You Zindagi”.
As boAt’s brand ambassador, she will embody the brand’s ethos of youthful energy, innovation, and passion for music. Her authentic connection with audiences aligns perfectly with boAt’s commitment to delivering high-quality audio experiences that resonate with consumers across India and beyond.
Sharing her enthusiasm on partnering with boAt, Royal, said, “I am thrilled to join forces with boAt, a brand that has revolutionized the audio industry with its innovative products. Music is a universal language, and I believe boAt’s commitment to delivering superior sound experiences aligns perfectly with my own passion for creating music that resonates deeply with listeners.”
Commenting on the association, Aman Gupta, Co-founder and Chief Marketing Officer of boAt, said, “Jasleen Royal is not just a talented musician but also a cultural icon who represents the spirit of today’s youth. Her song “Heeriye” became a national sensation, establishing her as a force to be reckoned with. We are delighted to have her on board as our brand ambassador. Her unique style and widespread appeal will undoubtedly strengthen boAt’s connection with music enthusiasts and fans.”
