Reckitt, the parent company of Veet- one of the leaders in depilatory products, has onboarded Triptii Dimri as its latest brand ambassador.
With this development in place, the brand has launched a 360-degree ad campaign titled ‘#BetterWayToWax’, conceptualised by Havas, for Veet Wax Strips. The same underscores Veet’s commitment to empowering women with confidence and offers them a superior method of hair removal.
The campaign will be amplified across digital and television mediums with an aim to highlight the superiority of Veet Wax Strips over traditional salon wax.
Commenting on the development, Dimri said, “I am excited to be part of the Veet family and share their mission of empowering women to feel confident and beautiful every day. Veet is an iconic brand that resonates with women like me who are juggling numerous responsibilities and are looking for superior solutions to their grooming needs. Veet Wax Strips are the most effective way to achieve smooth skin instantly.”
Sharing her views on the campaign, Kanika Kalra, Regional Marketing Director- Health and Nutrition, Reckitt South Asia, said, “At Reckitt, we are dedicated to innovating our product portfolio to meet the evolving needs of young Indian women who demand the best global beauty solutions. With its advanced cool gel wax technology, Veet Wax Strips offers the best possible self-grooming solution, providing consumers a superior experience that’s even better than salon waxing. Veet Wax Strips are truly the better way to wax, and the latest campaign reaffirms our dedication to excellence.”
To this, Anupama Ramaswamy, Joint MD and Chief Creative Officer, Havas Worldwide India, added, “Everyone is obsessed about how celebrities look flawless every day, and with Triptii becoming a national sensation, we decided to address this question straight-up with a friendly banter between two friends. Ultimately, Triptii reveals that the secret behind her flawless skin is Veet Wax Strips. Not only is it conveniently available for everyone, but it also gives better results than a salon, hence making it her go-to for flawless results.”
Link to the TVC:
