Bonn Group, one of the leading FMCG food majors in India, has onboarded Bollywood actor Katrina Kaif as its brand ambassador for both Bonn Breads & Bakery and Americana Biscuits.
As per the group, it is Kaif’s authenticity, versatility, and widespread appeal which resonated seamlessly with Bonn’s commitment to excellence and quality in every product.
Also, because the celeb brings a high level of appeal to the brands she endorses, her association with Bonn Group and Americana Biscuits is expected to boost the brand’s image and reach as well as attract a younger and more diversified demographic.
As part of this association, the brand will execute a 360-degree campaign featuring a television commercial supplemented by campaigns in print, outdoor, online, and on-ground activations for Americana biscuits, Bonn Bread & Bakery product range.
The campaign will showcase a robust assortment of diverse bread and biscuits, baked with love and care to resonate with the dietary preferences of modern consumers.
Commenting on the development, Amrinder Singh, Director, Bonn Group, said, “Katrina Kaif’s appeal and pursuit of excellence perfectly aligns with Bonn’s commitment to Quality, Health, and Wellness. Her credibility and popularity among diverse demographics will help raise awareness about the significance of Americana Biscuits, Bonn Bread and Bakery products while emphasizing Bonn’s unwavering commitment to quality and a superior line of edible products. This is the start of a new and exciting chapter as we remain committed to creating a testament to the brand’s dedication to the health requirements of the consumers without compromising the taste.”
To this, Dawinder Pal, Head of Marketing, Bonn Group, added, “We are delighted with the Katrina’s association, we are looking at aggressive revenue growth in next two years, with Katrina Kaif as brand Ambassador; this would make the brand more relatable with the target audience and also add lot of energy among the internal team as well as the entire Sales Channel. Katrina’s commitment to wellness aligns perfectly with our brand’s focus on delivering quality food and the health of our consumers without compromising on taste.”
