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    Can Legacy Remain A Differentiator In Modern Marketing?

    Can Legacy Remain A Differentiator In Modern Marketing?

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Why Brands That Listen To Communities Are Winning In The Attention Economy

    Why Brands That Listen To Communities Are Winning In The Attention Economy

    The Best Campaigns Don’t Chase Trends, They Shape Them

    The Best Campaigns Don’t Chase Trends, They Shape Them

    Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

    Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

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Home What’s Buzzing

Zomato’s Take On AP Dhillion’s Hit Song Has Made Brands Show Their Creativity On Twitter

Rinie Wilson by Rinie Wilson
January 21, 2022
in What’s Buzzing
A A

The country has been grooving on AP Dhillon‘s songs for a while now. While the craze for the singer and his songs is on the seventh heaven, it is only going to grow higher.

Taking the national crush and the most buzzing singer’s latest hit, Zomato did the best moment marketing recently. The brand used Dhillon’s famous song ‘Kehndi Hundi Si Chan Tak Rah Bana De‘  and tweeted it with a foodie twist of its own.

While the lyrics were well put, you are sure to groove on these tweets just like you did with the song.

kehndi hundi si channe tey bhature bana de

— zomato (@zomato) January 20, 2022

Once Zomato’s tweet was out, other brands jumped in and made the most of the trending number. Their replies were a piece of work and entertained everyone who came across these lyrical geniuses.

Booble Indic Keyboard

Chole ni pasand menu, channe ki mangade

— Bobble Indic Keyboard (@BobbleKeyboard) January 20, 2022

Bira 91

Beera ne pasand mainu, hethan saare laade 🍻😉

— Bira 91 (@bira91) January 20, 2022

Groww

Kehndi hundi si IPO alokashun dilwa de 😅 #LanguageOfInvesting

— Groww (@_groww) January 20, 2022

Indigo

Kehndi hundi sii chal ticktaan kata de!

IndiGo de naal menu,
Jahaaj vich bithaa de ✈️

— IndiGo (@IndiGo6E) January 20, 2022

While brands had their fair share of fun with Zomato’s tweet, netizens could not stop themselves from giving in on the humor and coming up with hilarious replies of their own. Some of them were really fun to read.

Lady:
Bhature ne pasand mainu,
Hetha saare laade

Bhature banane wala halwayi :

Ona batureya de vich jaadon mainu vekhen gi
Meri yaad jadon aaogi ta pata lagoo ga pic.twitter.com/7gY5BlmqPS

— Sandeep Bhaiya (@Sandeep_Bhaiya_) January 20, 2022

Stock ka price dekh lo..Chane bhature Wale rate ka ho gaya hai Zomato 😂

— Tushar Mahajan (@TmTusharmahajan) January 20, 2022

No self-respecting Punjabi calls it Chane Bhaturey….it’s Chhole Bhaturey.

— Dr. Ajayita (@DoctorAjayita) January 20, 2022

SWIGGY be like😆🤣🤣 pic.twitter.com/kzGrXcuyYE

— Daactr साहब (@Doctr_Dj) January 20, 2022

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