Zepto has unveiled a region-first Out-of-Home (OOH) campaign across Ahmedabad in collaboration with The Local Talk. The campaign is entirely OOH-focused, using only large-format outdoor sites like hoardings and billboards, all infused with a fun, local Gujarati twist.
Designed to resonate with the city’s vibrant culture, the campaign features bold visuals and quirky one-liners in the native dialect, highlighting Zepto’s promise of 10-minute delivery in a tone that Ahmedabadis instantly connect with, the brand stated.
With lines like “10-minute ma delivery, Ahmedabad ni style ma!”, the campaign is already drawing eyeballs across the city’s busiest intersections and key outdoor locations. The Local Talk continues to help national brands go local through innovative and culturally rooted OOH campaigns across India’s tier-2 and tier-3 cities.
“This campaign isn’t just about visibility – it’s about speaking the city’s language. Gujarati humour, when blended with a strong brand message, creates high recall. We’re proud to partner with Zepto on a campaign that’s hyperlocal and high on impact,” Anil Soni, Director of The Local Talk, said.
