ZEE5 has promoted Lloyd C. Xavier to a dual role – Business Head for Tamil & Malayalam and Senior Vice President – South Marketing. The move signals a strategic consolidation of content and marketing leadership for the South cluster.
He confirmed the same on LinkedIn
Since joining the platform in 2021, Xavier has overseen campaigns for more than 100 titles across Telugu, Tamil, Kannada, and Malayalam. His portfolio includes marquee names like HanuMan, Vikkatakavi, Max, Ayali, Koose Munisamy Veerappan, and Manorathangal.
Prior to ZEE5, he served as AVP – Marketing at AHA, and has also held roles at YuppTV, Network18, and Deloitte. With this expanded mandate, he will now drive both business and marketing strategy for ZEE5’s Tamil and Malayalam verticals.
