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    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Arun Sadasivan, Scara, emerging sports formats, pickleball, tape ball cricket, celebrity-led leagues, Sporting Nation 2025, WPP Media, Indian sports economy, community-driven sports

    The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

    I've Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    I’ve Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    The Creator Economy Is Reaching A Critical Turning Point

    The Creator Economy Is Reaching A Critical Turning Point

    Can Legacy Remain A Differentiator In Modern Marketing?

    Can Legacy Remain A Differentiator In Modern Marketing?

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

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    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Arun Sadasivan, Scara, emerging sports formats, pickleball, tape ball cricket, celebrity-led leagues, Sporting Nation 2025, WPP Media, Indian sports economy, community-driven sports

    The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

    I've Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    I’ve Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    The Creator Economy Is Reaching A Critical Turning Point

    The Creator Economy Is Reaching A Critical Turning Point

    Can Legacy Remain A Differentiator In Modern Marketing?

    Can Legacy Remain A Differentiator In Modern Marketing?

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

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Home What’s Buzzing

YouTube Extends Its Ad Blocker Crackdown; To Include Third-Party Apps On Mobile

After beginning to disable videos for users with an ad blocking extension enabled, last year, YouTube has now extended its crackdown on ad blockers to include third-party apps on mobile. As part of the same, the users who use third-party apps to block ads when watching videos on YouTube may face performance issues or error messages.

MM Desk by MM Desk
April 17, 2024
in What’s Buzzing
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YouTube Extends Its Ad Blocker Crackdown; To Include Third-Party Apps On Mobile

Having launched a global effort to encourage users to watch ads while watching videos or upgrade to YouTube Premium for an ad-free experience and beginning to disable videos for users with an ad-blocking extension enabled, last year, YouTube has now expanded its enforcement of ad-blockers to include third-party apps.

As part of the same, users who resorted to accessing and viewing ad-free videos on YouTube through a third-party ad-blocking application may encounter performance problems or error messages.

Announcing the move on one of the threads on YouTube Help, the company mentioned that viewers who are using third-party apps, especially ad blocking ones, may experience buffering issues or see the error “The following content is not available on this app” when trying to watch a video on its API.

“We want to emphasize that our terms don’t allow third-party apps to turn off ads because that prevents the creator from being rewarded for viewership, and Ads on YouTube help support creators and let billions of people around the world use the streaming service. We also understand that some people prefer an entirely ad-free experience, which is why we offer YouTube Premium,” it added.

Furthermore, the video streaming platform also mentioned that it only allows third-party apps to use its API when they follow YouTube’s API Services Terms of Service. That being said, when YouTube finds an app that violates these terms, it will take appropriate action to protect our platform, creators, and viewers.

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