Yashraj Mukhate dropped another one of his creative songs with ‘Tuada Kutta Tommy’, a dialogue said by Shehnaaz Gill, known to be one of the contestants of Bigg Boss 14. In that episode, she made a comparison saying “tuada kutta tommy, saada kutta kutta” which translates to “Your dog can be called Tommy, but my dog is called a Dog?”
Yashraj is known for taking dialogues and quips from shows and reels to make it a powerful and resonating song, one that is catchy and can be fine-tuned into a beat of its own. By creating a Bhangra version of this dialogue, he has successfully established his presence as an artist, yet again, before 2021 begins!
And wait there’s more – check out actor Shah Rukh Khan’s clip playing the dhol in the song taken from the movie ‘Mohabbatein’. If you haven’t seen or heard this reel yet, check it out!
Yashraj rose to popularity this year with his famous hits, ‘Rasode Mein Kaun Tha’ picked from Kokilaben’s dialogue from Saath Nibhana Saathiya, and ‘Biggini Shoot’, taken from a dialogue said by a contestant in Emotional Atyaachar. We loved the two shows, which have resurfaced owing to Mukhate’s creative genius. So what are brands doing about these hits?
For Tuada Kutta Tommy, a number of popular brands rose to the occasions, creating their own rendition and comparisons based on this song. Here are a few examples,
GoIbibo
The Whole Truth
Brands like Dunzo and Bag Itt highlighted their vision and mission by highlighting this factor and making it their own! Look at the genius behind their taglines. Kudos to the copywriting team!
This is just the beginning of brands incorporating popular music and videos in their branding strategies. We are proud to see so many Indian brands become digitally enhances with the need of the hour, and can’t wait to see more advances in the coming year! Hats off to one of the biggest rising influencers of the year – Yashraj Mukhate!
Also Read: The Best Of Moment Marketing By Brands On Social Media
