WPP OpenDoor has collaborated with Snapchat to launch an India-first generative AI-powered Lens for Amazon Prime Video’s campaign, ‘Stories for Your Every Era… it’s on Amazon Prime’.
The activation has introduced a Lens that has enabled users to engage with content based on their moods and identities, aligning with the “era-core” trend where identities are seen as fluid and evolving. The feature has offered personalised content recommendations linked to different user “eras.”
The Lens has used generative AI to place users into visual worlds inspired by titles such as Maxton Hall, Beast Games, The Boys, and The Traitors. It has embedded users’ faces into key visuals in real time, turning content discovery into an interactive experience.
The campaign has focused on shifting content discovery from passive browsing to active participation by integrating platform-native behaviours and AI-driven personalisation.
