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Vogue Eyewear Unveils New Campaign With Shahid Kapoor As Brand Ambassador

Vogue Eyewear welcomes Shahid Kapoor as its new brand ambassador, joining Taapsee Pannu in a stylish campaign film celebrating individuality, self-expression, and personal style—set in a gallery-inspired space filled with playful banter and introspective moments.

MM Desk by MM Desk
May 22, 2025
in Advertising, Campaigns
A A
Vogue Eyewear Unveils New Campaign With Shahid Kapoor As Brand Ambassador

Vogue Eyewear has onboarded Bollywood actor Shahid Kapoor as a new brand ambassador. Kapoor joins longstanding brand ambassador Taapsee Pannu in a campaign film that emphasises Vogue Eyewear’s commitment to individuality, self-expression, and personal style.

In a film set within a modern, gallery-inspired space, Shahid and Taapsee share a dynamic blend of playful banter and introspective moments. The film further underlines that in a world of expectations and norms; one should live life unencumbered.

Link to the ad campaign:


“Style to me has always been about self-expression without boundaries. I’m excited to join Vogue Eyewear and to be part of its campaign that encourages people to be themselves, unapologetically and without rules,” said Shahid Kapoor.

Echoing this spirit, Taapsee Pannu added, “Working with Vogue Eyewear has always been about embracing who I am — unfiltered and free”. She also shared her excitement about the collaboration in the new campaign, “Together we hope to inspire more people to own their style, their way.”

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