Viacom18 has launched its new campaign film for the ongoing two-Test match series against Bangladesh.
The campaign is titled, ‘The Neighbour’s Plea’, and it cheekily builds on the success that Bangladesh saw on their tour to Pakistan as they made history by sweeping the Test series against the hosts, and uses it to set the tone for the current Test series.
The film takes off from the point where Pakistan is reeling from the after-effects of the loss and now backs India in a bid to see them defeat Bangladesh and avenge them. The dominant mood running across the nation is one of frustration and anger from the defeat to Bangladesh.
Shot in ‘talking heads’ style, the film sees different Pakistani fans, Pakistani cricket experts, students, club cricketers, etc. pleading India to win for the on-going series and unconditionally pledge their support.
