UP Warriorz has appointed L’Oréal Professionnel as its title sponsor for the upcoming Women’s Premier League (WPL) Season 4. The association has marked a new commercial partnership for the Capri Sports-owned franchise ahead of the next edition of the league.
The partnership has brought together UP Warriorz and L’Oréal Professionnel for the duration of the season, with the brand set to feature as the team’s title sponsor across on-ground and off-ground touchpoints during WPL Season 4, as per the announcement made in Mumbai on December 26, 2025.
The association has been positioned around season-long integrations and content-led initiatives during the WPL, with both parties aiming to highlight themes of confidence and performance through their collaboration across the tournament.
“This partnership represents much more than a sponsorship, it is a coming together of two brands that believe in the power of women and in the power of transformation. At UP Warriorz, we are focused on building an ecosystem where women are supported, celebrated and given the confidence to lead. L’Oréal Professionnel Paris shares that vision, and together, we hope to create narratives that inspire young girls to dream fearlessly and pursue excellence, on the field and beyond.”- Jinisha Sharma, Director, Capri Sports
“We are delighted to welcome L’Oréal Professionnel as the Title Sponsor of UP Warriorz for WPL Season 4. Their commitment to empowering women resonates deeply with our values as a women-first franchise. This partnership goes beyond visibility, it reflects a shared belief in enabling women to perform at their best, in sport and in life. We look forward to building an impactful journey together.”- Kshemal Waingankar, COO, UP Warriorz
“At L’Oréal Professionnel, we believe in the power of transformation and building confidence to unlock one’s true potential. Partnering with UP Warriorz, a team that represents courage, professionalism and progress in women’s sport, is a natural extension of our values. Together, we celebrate women who challenge boundaries and inspire change, reinforcing our commitment to empowerment through excellence. It is a world where the Pros meet the Pros!”- Mathilde Barthélemy-Vigier, General Manager, L’Oréal Professionnel India
