UC Browser is a web browser owned by Alibaba Group. Has been considered to be the third most popular mobile browser in the world by market share, after Google Chrome and Safari.
Collaboration with RSVP Movies
UC Browser has tied up with the production house, RSVP Movies, to promote Bollywood’s latest action drama, URI: The Surgical Strike. The trailer of the movie has been trending on UC Browser and UC News since early December, with the trailer GIF getting 15 percent more than average views on the UC platforms.
Trending partner
As a trending partner for RSVP Movies, UC Browser updated its 130 millions of users worldwide with the latest updates about the movie and the cast. It hosted the film’s actors Vicky Kaushal and Yami Gautam on its platform for a live and fun chat session on January 11th. This helped the movie to gain the attention of online audience.
This is the second collaboration between Yami Gautam and UC Browser after Batti Gul Meter Chalu. The collaboration is part of UC’s efforts to provide specialized curated content across multiple categories for its users.
Technological Advancements
According to Cheetah Lab and UC Media Lab Joint Report, Entertainment is the largest category in mobile content consumption for Indian users on UC’s news feed platform. Reports say Indian smartphone users spend 1.1 hours on an average on content related to entertainment every day. With the recent developments in the smartphone market, the decrease in the price of smartphones and most importantly acceleration in the network speeds has led to these changes.
Watching movies and going through the latest updates of Bollywood industry has just become more easy and unlimited. There has been a complete change in the viewing habits of Indians and India’s growing middle class, a large population of millennials, increased economic growth prospects, as well as the development of digitization are some of the factors leading this trend.
As the No.1 third-party mobile browser in the world, UC Browser together with UC News aims to deliver enjoyable content and experience to millions of users. UC has successfully partnered with multiple movies including Zero, Kedarnath, Batti Gul Meter Chalu and Baazaar in the recent past.
With these advancements, we hope UC Browser to soon become India’s most loved browser or rather a “Browser for Entertainment”. As the need changes, everything has to be changed.
