Sony Pictures Networks India (SPNI) today announced that Tushar Shah, Chief Marketing Officer and Business Head – Movies, Regional, FTA and Infotainment Channels, will be transitioning from the company after a distinguished 16-year tenure.
Including his first stint with Sony from 2002 to 2005, Shah has spent more than 19 years with the company. His last working day will be 31 March 2026, and he will support the transition and handover process until then.
Shah brings over three decades of cross-industry experience across Revenue, Marketing and Business roles spanning Print, Telecom and Media. At SPNI, he has been responsible for driving business and brand strategy across some of the network’s most diverse and high-impact portfolios, including Sony MAX, Sony MAX 1, Sony MAX2, Sony PAL, Sony WAH, Sony Marathi, Sony AATH, Sony PIX, and Sony BBC Earth.
During his tenure, he successfully led the turnaround of Sony AATH, which has remained a consistently profitable regional channel for over a decade. He has also steered the Hindi and English Movies, Regional, FTA and Infotainment clusters with a strong focus on brand-building, profitability and audience growth.
Shah also helmed the network-wide rebranding of the Sony Pictures Networks India portfolio, delivering the first complete refresh since the channels’ launch, a key milestone in SPNI’s brand journey. His leadership reflects a deep understanding of audiences, a sharp instinct for brand development, and steady execution across varied genres.
