Tourism Australia has appointed Jennifer Doig as Regional General Manager South and South East Asia.
In this role, she will be driving trade and consumer marketing activity with the teams in Tourism Australia’s key markets in the region including India, Indonesia, Malaysia, and Singapore.
She will be reporting to Andrew Hogg, Executive General Manager, Eastern Markets and Aviation, Tourism Australia. Further, she will commence in the Singapore-based role on September 16, 2024.
Doig brings marketing experience in the Asia region to the role, and was most recently working for Dubai Tourism as Director of Global Campaigns. Prior to joining Dubai Tourism in 2019, her previous roles include working for global and international brands including Sony Pictures Entertainment, Turner Broadcasting, Ogilvy and Edelman.
Speaking about the development, Doig stated she was thrilled to be joining Tourism Australia at this critical time for Australian tourism and said, “Tourism Australia sets the industry standard for marketing excellence, and I’m excited to work closely with the team and key partners to further strengthen the country’s reputation as a premier leisure and events destination.”
“I look forward to leveraging my experience in tourism and media to help boost visitation from the strategically important markets of South and South East Asia,” she added.
Commenting on the appointment, Hogg said, “We are delighted to be welcoming Jennifer Doig to our business at a critical time as we continue to rebuild tourism to Australia back to 2019 levels in our key markets across South and South East Asia.”
“Encouragingly, of our key markets in the region, India has already exceeded 2019 levels of visitation whilst Singapore, Indonesia and Malaysia continue to steadily work their way back.” he added.
He further said, “With 20 years of Asia-based marketing experience, we are excited to be welcoming Doig to lead Tourism Australia’s trade and consumer marketing strategies in South and South East Asia to help drive continued engagement and visitation from the region to Australia.”
