Kantar Group, a data analytics, based in London is the world’s leading data, insights, and brand consulting company. Kantar tested more than 10,000 adverts for clients across the world last year alone. Recently, the company has released a report stating the ads that have had the most effective impact all over the world.
The company has released a list of the world’s 20 most effective and creative ads. Out of the 20 ads, these are the top 10 most creative ads in the world as represented by Kantar.
1. Heineken | Cheers to all
2. Einfach anbringen, ausrichten, abmessen. Atino von Bosch.
3. BURGER KING – CONSIGNES 2 SÉCURITY – THE RETOUR FEAT. FRED TESTOT AGAIN
4. SheaMoisture It Comes Naturally
5. Make their year, with Galaxy Buds Live | Samsung
https://www.youtube.com/watch?v=PVwirX7Nomk
6. A lot of chocolate | Milka Global
https://www.youtube.com/watch?v=nAC2Q-FMMns
7. Find Your Scene || Google
8. New TENA Silhouette Washable Underwear
https://www.youtube.com/watch?v=y71F7wUyyPk
9. TD Business Banking – 24/7 to Keep your Business Moving
10. Adrenaline Rush
Kantar also enlightens in detail about the 5 habits of highly effective advertisers that you can corporate in yourself.
#1: Being Distinctive
The first habit is about creating the ability to be noticed and remembered in a world where there’s a profusion of ads. There are many ways of achieving this, but one of the most popular is to be distinctive. This means standing out from the category as a minimum and ideally standing out from other advertising as a whole.
#2: branding intrinsically
The second habit of highly effective advertisers is making sure that the attention won by the ad is in the service of the brand. Analysis of our database shows that branding is the single most important factor in an ad’s success. That’s because the vast majority of advertising works sometime after exposure, so it needs to be committed to memory in association with the brand, to maintain an effect when exposed to it at some future point.
#3: being meaningfully different
To grow market share or defend premium pricing, creative should also create impressions that position the brand in a meaningful and different way in people’s memories.
#4: triggering emotion
Emotion is incredibly powerful in advertising. Triggering an emotional response is first and foremost a way to get attention because we feel before we think: emotions make us take notice.
#5: talk with your consumers
To check that the tactics they’ve employed in their creative deliver against the habits of distinctiveness, branding, meaningful difference, and emotion, they test their ads with consumers.
