The beauty industry has seen a rise in celebrity-owned beauty brands in the past few years. While many brands did not make the desired impact, there are few that have been growing substantially in the market.
Recently, data by Tribe Dynamics shows that in the year 2020 Fenty Beauty and Kylie Cosmetics remained top players in the space, despite a slew of new launches.
As per the data, these are the top 10 celebrity beauty brands as ranked by EMV.
Fenty Beauty
Fenty Beauty is a cosmetics brand launched in September 2017 by Rihanna. The brand is popular for its broad inclusivity across skin tones and gender, especially it’s Pro Filt’R foundation.
Earnings: $555,195,705
Kylie Cosmetics
Kylie Cosmetics was founded by media personality, Kylie Jenner. The company began selling Kylie Lip Kits, a liquid lipstick and lip liner set on November 30, 2015.
Earnings: $187,859,638
Haus Laboratories
Haus Laboratories is a vegan and cruelty-free cosmetics brand launched on September 17, 2019, by American singer Lady Gaga.
Earnings: $141,764,661
KKW Beauty
In June 2017, the most famous Kardashian launched KKW Beauty, selling contour and highlight kits at a cool $48.
Earnings: $98,558,293
Rare Beauty
Selena Gomez teased the launch of her beauty line, Rare Beauty, to her 190 million Instagram followers back in February 2020.
Earnings: $60,024,579
Kylie Skin
Coty and Kylie Jenner announced that Christoph Honnefelder will take over as CEO of Kylie Cosmetics and Kylie Skin.
Earnings: $31,486,411
Fenty Skin
Fenty Skin is designed to complement Fenty Beauty makeup and has been tested on all skin types and tones.
Earnings: $25,819,197
Florence by Mills
Created by Millie Bobby Brown, Florence by mills is the beauty brand that’s been made with love.
Earnings: $16,143,718
Honest Beauty
Actress turned entrepreneur Jessica Alba co-founded the nontoxic-household-goods startup The Honest Company in 2011. The business began largely as an e-commerce subscription service for diapers and baby wipes but now sells over 100 products. Honest raised $100 million at a $1.7 billion valuation in 2015.
Earnings: $14,012,195
Victoria Beckham Beauty
Sarah Creal along with Victoria has created her own female-founded beauty brand built on the twin principles she most cares about: clean beauty and luxury experience.
