Coca-Cola India’s home-grown brand, Thums Up, had recently launched some pretty interesting ad campaigns for the Tokyo Olympics 2020. #PalatDe and #TaanePalatDe campaigns during the event made a lot of headlines for their bold and strong messages.
The ads under the campaign featured the paralympics’ athletes and narrated the struggles they have faced while working on their skills.
Recently, Thums Up announced its partnership with the Indian fast bowler – Mohammad Siraj and has launched yet another inspiring ad that celebrates the grit and determination of the cricketer through its #PalatDe campaign.
This is in continuation to Thums Up’s partnership with ICC (International Cricket Council) as an exclusive non-alcoholic beverage partner.
The campaign which is shot in Hindi and Telugu is a heart-touching tribute to Mohammed Siraj’s life and struggles as well as to his commitment to achieving his dreams.
Through the campaign, viewers can get a chance to meet Mohammed Siraj along and also win other exciting prizes.
This has been one of the most awespiring campaigns with the tagline – Apni Pace Se, India Ka Game #PalatDe. It narrates the stories behind the hard work and dedication of the countries true heroes.
Coca-Cola India and southwest Asia’s Vice President and Head-Marketing Arnab Roy said that the brand is ‘elated to welcome Mohammed Siraj’ on an exciting journey with the campaign. Roy addressed him one of the best bowlers in the world.
He added that it is inspiring to witness how extraordinary people like Siraj have overcome real-life challenges and risen to become a beacon of national pride. Roy believes that such inspirational stories resonate with the spirit of the brand.
While commenting on this new association, Mohammed Siraj commented that he is excited to be a part of this campaign. He also believes that this partnership will evoke ‘a natural connection’ with cricket fans and showcase the resilience and hard work that players coming from varied backgrounds put into overcoming their challenges and represent the country.