Over the years, the way a brand communicates with the masses has evolved tremendously. The marketing teams of the leading brands have been working on campaigns that resonate the most with the viewers today.
The YouTube Works Awards India– in partnership with Kantar—celebrate and champion the brilliant minds producing the most innovative and effective campaigns on YouTube in the past year.
The contest began on February 28th, 2022 and the winners were announced earlier last month.
This year, a jury of 85 industry experts helped pick our finalists across 8 categories, and these 9 winners, including our Grand Prix winner, were chosen by our Grand Jury to be the best of the best.
Cadbury Celebrations bagged the most prestigious title of ‘Grand Prix’ at the ceremony. The Grand Prix is Youtube’s top prize, awarded to a campaign entry that’s particularly a standout in multiple ways.
1. Cadbury Celebrations – SRK-My-Ad
Category: GRAND PRIX, TECH MEETS CREATIVE
2. Listerine DCO
Category: MEDIA INNOVATION
3. Knorr – Cook with MaKaPa
Category: LOCAL CONNECTION
4. Cadbury Dairy Milk #GoodLuckGirls
Category: BIG SCREEN, BIG RESULTS
5. HP India – Diye Se Diya Jalao
Category: FORCE FOR GOOD
6. Cottonking -Bhaidooj Film
Category: LONG FORM STORYTELLING
7. Cadbury Perk Disclaimers
Category: 6-SECONDS STORYTELLING
8. Amazon Alexa – Hey Alexa with Social Media Star
Category: BRAND X CREATORS
Youtube has become a crucial platform for brands to promote their latest campaigns. It offers a lot of diverse audiences that enable the brand to get a collective idea of the success of any campaign.
All the brands mentioned above had partnered with Youtube and have received amazing results at the end of every campaign.
