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Home Campaigns

These Are The Best IPL Campaigns Launched Over The Years

Rinie Wilson by Rinie Wilson
April 30, 2023
in Campaigns
A A

The season of Indian Premier League 2023 has been underway and the excitement and joy for the championship is as strong as it was in 2008. The championship has played a major role in uniting the nation.

The craze for IPL is so high that brands have been fighting to become the official sponsors of the season and mint in some buzz of their own.

This has led to some of the most creative and heartfelt ad campaigns launched for IPL every year. Some of the campaigns highlight the sheer joy these tournaments bring to the nation.

These campaigns date years back and became the anthem for the IPL season for the year.

Star Sport: ShorOn, Game On (2023)

Jio Cinema (2023)

Tata IPL: Bhahanebaazi Ab Normal Hai (2022)

Vivo IPL: Asli Picture Abhi Baaki Hai (2021)

Vivo IPL Ab Khel Bolega (2020)

Dream 11 IPL: Thankyou Watchman, Ek Saath Waali Baat (2020)

Vivo IPL Game Banayega Name (2019)

Vivo IPL: Kaun Jitega

IPL Sony Max – Taxi Tvc (2017)

IPL Sony Max – Sweet Shop Tvc (2017)

Maoranjan Ka Baap (2008)

The basis of each campaign has been the entertainment quotient that the IPL season commits to. The matches can get pretty intense with some of the most nail-biting moments with players breaking all the previous records and more.

Arshdeep’s wicket-breaking bowling has been one of the biggest highlights of the season so far and there is plenty more to look forward to.

It is even speculated this season might be MS Dhoni’s final season and he may retire from cricket. This is still a speculation and the official announcement is yet to be made by the player.

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Adobe Partners Runway To Integrate Gen-4.5 AI Video Model Into Firefly Multi-year partnership has brought Runway’s generative video models into Adobe Firefly, with Adobe becoming Runway’s preferred API creativity partner Adobe has entered into a multi-year strategic partnership with Runway to integrate generative AI video capabilities into its creative ecosystem. The collaboration has brought Runway’s video models into Adobe’s tools to support AI-driven video workflows for creators, studios, media companies, brands and enterprises. As part of the partnership, Adobe has become Runway’s preferred API creativity partner and has offered its users early access to Runway’s latest video models. Runway’s Gen-4.5 model has become available in the Adobe Firefly app for a limited period, ahead of a broader public release. The two companies have collaborated to develop AI capabilities tailored for professional video workflows, which have been made available exclusively within Adobe applications, beginning with Adobe Firefly. Adobe Firefly users have gained the ability to generate video using text prompts, experiment with pacing, motion and visual styles, and then refine outputs using Adobe’s video editing tools. Adobe has integrated Runway’s Gen-4.5 into Firefly’s workflow, enabling creators to move generated clips into applications such as Adobe Premiere Pro and After Effects for further editing and control. The companies have stated that Firefly customers will continue to receive early access to future Runway model releases through Adobe’s platform. Adobe and Runway have also worked with filmmakers, studios, agencies, streaming platforms and brands to co-develop new video capabilities within Adobe’s creative tools. The collaboration has focused on making generative video a consistent part of professional creative workflows. Runway’s Gen-4.5 has been made available in the Adobe Firefly app and on Runway’s own platform. Adobe Firefly Pro subscribers have been given unlimited generations until December 22. “As AI transforms video production, pros are turning to Adobe’s creative ecosystem – from Firefly to Premiere to After Effects – to imagine, craft and scale their stories across every screen,” said Ely Greenfield, chief technology officer and senior vice president, digital media, Adobe. “Runway’s generative video innovation combined with Adobe’s trusted pro workflows will help creators and brands expand their creative potential and meet the growing demands of modern content and media production.” “We’re building AI tools that are redefining creativity, storytelling and entertainment, with Gen-4.5 as the latest example,” said Cristóbal Valenzuela, co-founder and CEO, Runway. “This partnership puts our latest generative video technology in front of more storytellers, inside Adobe’s creative tools that are already the industry standard for many creators around the world.”

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