In an industry where ideas move faster than caffeine kicks in and creativity often sits between airport lounges and brainstorm rooms, agency culture has quietly evolved into something more fluid, more global, and deeply personal. Today’s creative teams aren’t just building brands, they are building mindsets, rhythms, and ways of thinking that travel with them.
Through The Creative Cut, Marketing Mind has been capturing these unfiltered, human sides of agency life, the habits, anxieties, inside jokes, and philosophies that rarely make it into pitch decks but shape everything behind them.
In the latest episode, the spotlight has turned to Kajol Bheda, Founder of Scribbld, an agency that has been turning scattered thoughts into structured storytelling, while building a culture that thrives on movement, curiosity, and emotional connection.
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Scribbld: Where Ideas Travel Before They Land
At its core, Scribbld has been built around the belief that ideas don’t exist in isolation — they grow through exposure, experiences, and perspective shifts.
If the agency were to be captured in a visual snapshot, Bheda has imagined it as a mood board with three distinct elements:
- A globe with “Scribbld” scribbled across it
- A flight ticket symbolising constant movement
- An empty notebook representing infinite possibility
The philosophy is simple, creativity has rarely been static, and Scribbld has leaned into that reality.
The Founder Mindset: Build, Fix, Repeat, But Also Pause
Having built and led an agency, Bheda has acknowledged one skill she believes most founders have quietly wished for, the ability to pause.
“Founders are always building, doing, fixing. And when you are constantly in motion, you often lose perspective. The ability to just pause is underrated,” she shared.
That constant motion, however, has also come with its own paradox, while client deadlines have been demanding, managing Scribbld’s own brand voice has sometimes been tougher.
“It’s the curse of being your own toughest client,” she has said.
The Creative Lens: Emotion Over Everything
If Scribbld were ever to exist as an ad campaign, Bheda has believed the headline would be simple and emotional: “Made you feel.” Because beyond metrics, impressions, or reach, she has maintained that the real test of communication has always been emotional resonance.
When asked about campaigns she has admired, Apple’s Shot on iPhone has stood out, a masterclass in simplicity meeting scale.
Trends, Virality, And The Anxiety No One Talks About
Interestingly, Bheda hasn’t placed “going viral” or last-minute client tweaks at the top of her anxiety triggers. Instead, one phrase has stood out. “When clients say, ‘Let’s do this trend before it ends,’ that sentence has aged me by a decade,” she said.
It’s a sentiment many agency professionals have quietly related to, the race between relevance and originality.
The Energy Driving Scribbld Today
Inside the agency, the pace has remained high, but intentional. Pitch weeks have meant iced lattes over black coffee, fast thinking over overthinking, and momentum over hesitation.
And if Bheda were to define Scribbld’s energy in just one word, it would be: “Unstoppable.”
