Tag: marketing

Recently we wrote an article sharing the reasons why most luxury brands fail India. It shows that Indians are value-loving ...

The primary challenge that entrepreneurs are facing is competing against larger and better known and more resourceful firms. Marketing is ...

Since times immemorial, songs have been our “knight in the shining armor”. Songs affect our souls because they carry emotions ...

How many you can recall the popular Colgate Active Salt Ad Campaign “Kya Aapke toothpaste me namak hai?”. Most of ...

Valentine's Day is something that have become very popular in India in past few years. there can be many reasons ...

The #10YearChallenge has exploded the internet with people all around the world sharing their versions. Brands were very quick to ...

The practice of selling and buying things from street vendors while your daily travels, is still prevalent in the city ...

We are all familiar to our PM’s journey from a tea-seller to the Prime Minister of India. Our PM has ...

In the day and age of e-commerce, Zomato has been dominating the food delivery sector. The enrollment of Zomato gold ...