According to the World Health Organization (WHO), around 54 countries are still iodine deficient. Iodine is a micronutrient which is essential for human growth. 21st October is dedicated to Global Iodine Deficiency Disorders (IDD) as it is observed as World Iodine Deficiency Day every year.
The reason behind this is to raise awareness of using iodine and to highlight the problems of iodine deficiency. Tata Salt is one of India’s most popular brands in its niche and this year the company tried to make the full use of this day by introducing a campaign focused on iodine deficiency and its causes.
All social media platforms were filled with posts dedicated to this. Even newspaper ads were used to raise share the importance of iodine.
News channels supported the idea with creative concepts.
This caught the eye of users on Twitter and #MissingI hashtag got popular soon.
What a Fantastic initiative this is superb step #MissingI pic.twitter.com/wwvzfcOo50
— Muladiya Anant (@AllAngel21) October 21, 2018
Th s s an mportant po nt. od ne s very cruc al. Can anyone dec pher th s? #MissingI
— Ved Prakash (@AAPVed) October 21, 2018
Brilliant way to create awareness about World Iodine Deficiency Day. #MissingI https://t.co/RuFLxdPjC6
— Abhirup Maji (@AbhirupMaji) October 21, 2018
#MissingI really something is missing from body which need to have something to check for pic.twitter.com/bil0M4HdHH
— Fin Tech Expert (@FinTechExpert) October 21, 2018
Even Gautam Gambhir and Harsha Bhogle supported the movement.
Iodine is the #MissingI that helps in mental development of children. On Global Iodine Deficiency Day, let’s make sure that India is Iodine sufficient. Let’s pledge to make India Iodine Sufficient. Click here to know more https://t.co/jKUguDoj8h @_deshkanamak
— Gautam Gambhir (@GautamGambhir) October 21, 2018
Iodine is the #MissingI. That mental alertness on the field and off the field is credited to this important nutrient. On Global Iodine Day, let’s pledge to make India Iodine sufficient. To know more about the importance of Iodine, click here https://t.co/swV615OmUm @_deshkanamak
— Harsha Bhogle (@bhogleharsha) October 21, 2018
We just loved this marketing strategy and such campaigns add value to both the brand and the public.
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Do you about more such campaigns? Share them with us in the comments section.
