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2 minutes read

See How Tata Salt Is Raising Awareness About Iodine Deficiency Using #MissingI Campaign

| Published on October 21, 2018

According to the World Health Organization (WHO), around 54 countries are still iodine deficient. Iodine is a micronutrient which is essential for human growth. 21st October is dedicated to Global Iodine Deficiency Disorders (IDD) as it is observed as World Iodine Deficiency Day every year.

The reason behind this is to raise awareness of using iodine and to highlight the problems of iodine deficiency. Tata Salt is one of India’s most popular brands in its niche and this year the company tried to make the full use of this day by introducing a campaign focused on iodine deficiency and its causes.

All social media platforms were filled with posts dedicated to this. Even newspaper ads were used to raise share the importance of iodine.

News channels supported the idea with creative concepts.

This caught the eye of users on Twitter and #MissingI hashtag got popular soon.

Even Gautam Gambhir and Harsha Bhogle supported the movement.

We just loved this marketing strategy and such campaigns add value to both the brand and the public.

Also Read: Dabbawalas Get Raincoats From Milton, A CSR Marketing Initiative

Do you about more such campaigns? Share them with us in the comments section.

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