Global Marketers Face AI Readiness Gap Despite Rapid Adoption : MiQ Report
Artificial intelligence is quickly becoming a focal point of modern advertising, powering everything from media planning ...
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Tag: digital advertising
Maximising ROI Across Google Ads, Meta Ads & Beyond
Maximising the need of ROI in digital advertising is no longer about how much you spend, ...
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From Efficiency To Emotion: How Brands Are Using AI To Scale Creativity
On day two of CLICK 2025, when the conference spotlight shifted to emerging technologies in marketing, ...
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Retail Media Is No Longer An Experiment, It Represents The 3rd Wave Of Digital Advertising: Medhavi Singh
Criteo was not just another ad-tech company in India, it became central to a fast-evolving commerce ...
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CTV Consumption On JioHotstar Rises By 85%; 40% Of Watch Time Comes From Big Screen
In an era where living rooms are turning into high-attention, shared digital spaces, JioStar Entertainment has ...
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JioStar Onboards 8 Sponsors For The Return Of Kyunki Saas Bhi Kabhi Bahu Thi
The return of Kyunki Saas Bhi Kabhi Bahu Thi has sparked strong advertiser interest ahead of ...
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Paras Mehta Joins IPG Mediabrands India As Senior Vice President
Paras Mehta has joined IPG Mediabrands India as Senior Vice President. He was previously serving as Business ...
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Anisha Baghudana Joins InMobi Advertising As Director Of Marketing, APAC
Anisha Baghudana has joined InMobi as Director of Marketing for the Asia-Pacific region. She brings over ...
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Social Advertising Set To Become Largest Format In India; Expected To Overtake TV In Next Five Years: MAGNA
Digital advertising, which accounted for 51% of India’s ad market in 2024, surpassed traditional advertising last ...
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Advertisers Are Ready To Think Beyond Traditional Digital Formats Given It’s Seamless & Scalable: Truecaller’s Hemant Arora
In a digital world where every scroll, click, and interaction counts, Truecaller is quietly transforming how ...
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