Zee Punjabi, a leading entertainment channel under Zee Entertainment Enterprises, has appointed digital creative agency Story Digital as its Digital AOR.
As part of the mandate, Story Digital will spearhead Zee Punjabi’s digital strategy, enhancing engagement and managing campaigns across all social media platforms for its television shows, aiming to amplify audience reach, boost TV viewership, and connect more viewers with its popular television programs.
From drama series to reality shows, Zee Punjabi has won the hearts of millions of viewers in
India and abroad with celebrated shows like Jawai Ji, Heer Tey Tedhi Kheer, Nava Mod, and Sehajveer, establishing itself as a cultural icon in regional entertainment.
Driven by deep behavioural insights, Story Digital which specialises in meeting top-of-the-funnel brand objectives through Creative Ad Campaigns, Social Media Marketing, Integrated Brand Solutions, Short-form Content Creation, and Film Production, focuses on bold, unconventional advertising that captivates today’s audiences and skips the ‘skip’ button in an attention-starved world.
Sharing his excitement on the mandate win, Rohan Chawla, Co-Founder, Story Digital, stated, “It’s an absolute privilege to partner with a brand that holds such a strong and rich legacy in entertainment. Zee Punjabi has always brought the vibrant spirit of Punjab to our screens, and with Story Digital on board, we’re excited to elevate its digital presence to new heights. We aim to create a dynamic brand experience through digital strategies that truly resonate with the audience and drive tangible results.”
To this, Subhojit Chaudhury, Marketing Head, Zee Punjabi, added, “Choosing Story Digital was an obvious choice. Their ability to understand the regional voice and creativity and talent for crafting engaging, viral content perfectly align with our vision of connecting with our audience in fresh and exciting ways. We are confident that their expertise in driving social media engagement will not only enhance Zee Punjabi’s TV viewership and brand but also strengthen our relationship with viewers.”
