Sony Pictures Networks India has reverted to using the Sony Pictures Networks India name on its updated corporate profile and website after operating under the Culver Max Entertainment identity for the past few years.
The broadcaster has introduced a redesigned corporate website featuring a more prominent Sony Pictures-led visual identity and refreshed interface. The updated design has moved away from the earlier red-heavy branding associated with Culver Max and adopted a lighter blue corporate theme aligned with Sony’s global visual language.
According to the revised company overview on the website, the broadcaster has identified itself as “Sony Pictures Networks India (formerly known as Culver Max Entertainment).” The profile has also reiterated that SPNI is an indirect wholly owned subsidiary of Sony Group Corporation.
The Culver Max identity had been introduced following the company’s earlier corporate renaming, while Sony Pictures Networks India had continued to remain the primary consumer-facing brand across television and digital platforms.
The revamped website has also highlighted the company’s operational scale and reach. According to information published on the homepage, SPNI has reached more than 700 million viewers and maintained a presence in over 150 countries.
The broadcaster has additionally stated that it operates 29 channels, employs more than 1,200 people, and has completed 30 years of operations in India alongside its digital streaming platform presence.
The move has appeared to consolidate the company’s corporate and consumer branding more closely under the Sony umbrella as media companies have increasingly focused on stronger global brand alignment across markets.
